The price of your work is largely influenced by the aesthetics of your frames. And we’ve already said that aesthetics are shaped by observation. And it’s in your hands, or rather in front of your eyes. Are you familiar with the work of world-class photographers in your genre? The higher your aesthetic level, the more expensive your work is.
The more money your client has, the more likely he travels and therefore sees beautiful architecture, walks through museums in Berlin and Paris. Keep up, nowadays you can study painting and art history from the comfort of your own home. It will take time, but it’s a worthwhile investment.
What shapes a photographer’s style
- Tone.
- Preferred contrast.
- Preferred color scheme.
- Variety of angles and close-ups.
- Style of photo processing.
- A set of creative tricks.
There is no need to try to limit yourself to a style. Rather the opposite, the style will be developed on the basis of your experience, observation, technical knowledge. It is interesting to go beyond the style, but it is not always possible. Keep in mind that portfolios with a pronounced style sell better. But as you grow, your portfolio will gradually change.
What kind of photos to publish in a portfolio
Only the ones you like. If you’re not sure, then it’s not a photo for the portfolio. Maybe you should re-shoot something for the portfolio. If you’re a perfectionist and you don’t like all your shots you have to be realistic and look at your pictures through the eyes of a client. It’s hard for a perfectionist, but we have no other recipe.
How many photos should be in a portfolio
You should judge by the number of shots you take, not by the number of images. If a client only sees one shoot, he can’t say by looking at it how stable your work is. But 25 shoots in a portfolio is good enough. Start with 25, or better yet, try to be empathic, putting yourself in the client’s shoes and assess for yourself whether what you have is enough.
Marketing for the photographer
An important part of marketing for a photographer is advertising. If you run advertising, where will it lead the client? That’s right, to the photographer’s portfolio.
You can build a portfolio in social networks as well, but the level of trust will be higher if you have your own website. In addition, the website allows you to use such a tool as remarketing.
When looking for a professional photographer, the client will look at your portfolio and ten others. Yours may even appeal to him, but he will postpone his decision for a day. And tomorrow he just won’t remember how to find you. Remarketing allows you to show ads to those who have opened your portfolio. This only works if you have your own website. If your portfolio is on instagram, you can’t run remarketing.