The work of a graphic designer is a union of creativity and logic, because a graphic designer solves several complex and important tasks at the same time. The products they create (logo, font, etc.) should be bright, memorable and unique. At the same time, they should take into account the specifics of the organization for which they are developed, and be suitable for printing. Therefore, it is important for a graphic designer that his or her creativity obeys the laws of logic.
One of the main activities of a graphic designer is the creation of a company’s corporate identity, i.e. the development of a logo, color scheme, font, etc.
A graphic designer can also work in the field of printing: create layouts for advertising printing products (calendars, booklets), design packaging, souvenirs, and make layouts for books and magazines.
Main clients of graphic designers
- Publishers
- Editorial offices
- Design bureaus and studios
- Advertising agencies
- Private customers and companies
Basic skills and knowledge required for a graphic editor:
Knowledge of the basics of design: the basics of painting and drawing, color (use of color) and composition
Special knowledge in the field of graphic design: types and genres of graphics and graphic techniques, working with fonts, typography, use of images, publishing and graphic design
Proficiency in professional graphic design software (QuarkXPress, Photoshop, Illustrator, CorelDraw)
What skills will also be useful for a graphic designer
- Ability to draw by hand
- Knowledge of 3D modeling programs
- At least minimal experience in advertising or printing
- Experience in creative work – PR, content, photography
- Elementary art school or relevant art courses